From West to East
on the road of the terroirs

An ancient route, a contemporary project

Marco Polo took twenty-four years to cover the distance between Venice and Beijing. He brought back fewer goods than stories: of cities, of cultures, of ways of doing things.

This mutual curiosity between Europe and China is what our association has cultivated since 1989. Today it takes the form of an atlas of terroirs — because a product of protected origin is the least transportable thing a territory has, and therefore the most worth telling.