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Do you represent a territory or an organisation managing a geographical indication label?
Raise awareness of your label and your territory throughout Europe and China.
The challenge
The agreement between the European Union and China protects the name of your geographical indication on the Chinese market. However, this legal protection alone does not guarantee recognition: the public, consumers and partners in Europe and China also need to discover the products, expertise and heritage behind that name.
Our proposal
Marco Polo International invites you to join Atlas Terroir, an interactive map dedicated to geographical indication territories in Europe, available in French, English and Chinese.
Two complementary spaces will showcase your label and its territory:
- atlasterroir.eu and atlasterroir.cn: a presentation of your label and its producers, intended for label management organisations and stakeholders in the sector.
- atlasterroir.org: a presentation of your territory, its appellations, heritage and tourism offer, intended in particular for tourist offices and local stakeholders.
The different websites
The atlasterroir.eu, atlasterroir.cn and atlasterroir.org websites allow label management organisations and local tourism stakeholders to discover the project and become familiar with it.
The aterroir.eu, aterroir.cn and aterroir.org websites will host the finalised content, which will be published at a later stage following a joint decision by the stakeholders and contributors concerned.